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Data story builder

Turn findings into a decision.

Good data stories follow a pattern: context → insight → stakes → action. These four findings are shuffled. Put them in an order that moves people to act.

About this exercise

Good data stories follow a pattern: context → insight → stakes → action. This exercise trains you to turn findings into a recommendation that moves people to act.

How it works

  1. Read the four findings.
  2. Put them in order using the data story pattern.
  3. Check your answer and read why each finding belongs where it does.

The story pattern

  1. Set the context
  2. Reveal the insight
  3. Raise the stakes
  4. Call to action

The findings to arrange

  • If that client churns, we miss Q4 target by 35%.
  • Q3 revenue hit $2.4M — our best quarter ever.
  • Recommend: fund 2 sales hires to diversify the book this quarter.
  • But 80% of that growth came from a single enterprise client.