Track 04 · Data storytelling
Find the one insight
Most charts have one thing worth saying. Find it, say it, in the title.
The principles
- 1 One thing — most charts have a single point worth making — find it.
- 2 Put it in the title — write the takeaway as the chart title, not “Revenue by month”.
- 3 Cut the rest — if it doesn’t support the insight, remove it.