Track 02 · Visualization principles
Visual hierarchy
Decide what the eye sees first, second, third — on purpose.
The principles
- 1 Size — the biggest element is read first. Make the headline number huge.
- 2 Weight & contrast — bold, dark, or coloured beats thin, light, grey.
- 3 One hero — pick the single most important thing and let it dominate.
12 equal tiles — nothing is the headline.
One hero, three supporting. You know where to look.