Track 03 · Business dashboards
Designing a KPI card
Number, label, context, trend. The four parts of a KPI that earns trust.
The principles
- 1 The number — big, bold, instantly readable.
- 2 The label — plain words — “Revenue”, not “Rev_TTM_USD”.
- 3 Context — vs target or vs last period — a number alone means nothing.
- 4 The trend — a tiny sparkline or arrow shows direction.