Track 04 · Data storytelling

Structure the narrative

Set-up, tension, resolution — the shape every good data story follows.

Lesson7 minLesson 17 of 22 Free

The principles

  • 1 Set-up — the context everyone agrees on.
  • 2 Tension — the surprising or worrying finding.
  • 3 Resolution — the recommended action.
Every data story bends from context, through tension, to an ask.